Experience

Director, Sales and Marketing

June 2024 - Present

Scottsdale, Arizona

Manage a portfolio of private golf club clients, focusing on marketing, sales, marketing operations, and branding
Create a comprehensive, customized strategy and plan for all clubs to follow in order to optimize financial success and member experience
Analyze survey results and spearhead focus groups in order to provide recommendations to enhance membership experience
Interpret demographic and psychographic data to determine target markets, trends, and customer behaviors
Assist with all aspects of digital marketing, including launching paid Meta and Google ads, website analysis and updates, email campaigns, and social strategy

Senior Marketing Coordinator

July 2023 - April 2024

Brand Marketing Coordinator

March 2022 - June 2023

Phoenix, Arizona

Led the season ticket renewal campaign from start to finish, totaling $75 million in ticket revenue
Support the development, execution and evaluation of marketing campaigns from start to finish, driving collaboration with internal stakeholders, including the global partnerships, communications, social media, and ticketing departments
Created and executed the on sale for single game tickets from start to finish, totaling over $1.06 million in sales in one day
Manage all grassroots marketing efforts, including partnerships with local vendors, marketing plans and goals, and mascot and entertainment appearances while utilizing a budget of $105,000
Manage street team member appearances at community events with the main goals of data collection and increasing touch points with current and potential fans
Create strategy and plans for all regular season and playoff ticket campaigns, including those relating to single game, plans, groups, and premium tickets

Act as the primary marketing contact for volleyball, gymnastics, and baseball
Plan and execute a ring ceremony and banner reveal for an NCAA National Championship team
Increase ticket sales and attendance for Kentucky Volleyball by 30%
Pitched ideas to team support staff in order to increase engagement while capitalizing on current trends
Create personalized social media content for athletes to promote upcoming events to their personal audiences
Coordinate intern responsibilities during office hours and game days
Serve as an assistant in the production of men's basketball

Marketing Graduate Assistant

July 2021 - March 2022

Lexington, Kentucky

Execute stage and on-field recognitions at all home football games
Work with other stage managers and the game presentation coordinator to provide smooth transitions between all aspects of the game
Communicate quickly and effectively with the corporate partnership team to ensure all sponsored elements are being incorporated while meeting sponsor needs

Stage Manager

September 2021 - February 2022

Cincinnati, Ohio

Launched a research survey on student attendance rates at men's basketball games and generated a report based on findings
Executed recognitions at football games including the pregame "Big MO" tradition
Produced men's and women's basketball games using Sound Director while overcoming technological challenges
Assisted in the production of football, basketball, tennis, volleyball, wrestling, gymnastics, baseball, soccer, and softball, including managing giveaways, PA announcing, recognizing sponsors, playing music, and more
Utilized Photoshop and other Adobe applications to create Kid's Club content with a $0 budget
Led all aspects of all 21 baseball games from the pre-game run-through to the end of the game

Marketing Intern

March 2020 - June 2021

Columbia, Missouri

Education

University of Missouri

Master of Business Administration, emphasis in Marketing Analytics

Columbia, Missouri (online)

University of Kentucky

Master of Science in Kinesiology and Health Promotion, emphasis in Sport Leadership

Lexington, Kentucky

University of Missouri

Bachelor of Science in Business Administration, emphasis in Marketing, minors in Economics and Leadership and Public Service

Columbia, Missouri

Activities

Honors